"We make judgements about others on the basis of where we are looking from, rather than where we are looking at, In a complex and ambiguous world, it is impossible to categorize actions into hard and fast terms of 'right' and 'wrong' . It is easy to make judgements based on a simplistic analysis of culture constructed from our own standpoint." Van der Heijden, K Bradfield, R Burt, G Cairns G, Wright G (2002) The Sixth Sense: Accelerating Organizational Learning with Scenarios. John Wiley & Sons, Chichester. page 110